Game of Thrones Easter egg livestream, and other ridiculous promotions
As the fifth season premiere of Game of Thrones edges ever closer, fans can expect to see a barrage of Thrones-related viral content invade the Internet. Here at WinterIsComing, we see our fair share. Game of Thrones-themed postcards. An elaborate reference on The Simpsons. Hodor rapping (he says ‘Hodor’ a lot). There’s such a high volume of this stuff out there at the moment that much of it must struggle be heard above the noise, but every once in a while a voice breaks through.
Case in point: Now TV’s truly bizarre Game of Thrones-themed egg-hatching livestream. Now TV is an internet-based television service operating in the UK. To celebrate the onset of both Easter and a new season of Game of Thrones, it’s built a tiny model of the Red Keep’s Great Hall inside an incubator, put five chicken eggs inside it, and invited fans to watch a livestream of…eggs sitting still for days on end, in the hopes that they will eventually hatch.
As far as promotional efforts go, this is certainly one of the more creative ones we’ve seen. The thrill-a-minute livestream is embedded below, in case anyone wants to place bets on whether the egg beneath the tiny Baratheon flag will hatch before the egg beneath the tiny Targaryen flag, or something.
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